Nutritional Supplements Tradeshow Production Case Study

This case study details the challenges and solutions faced by a major retailer of nutritional supplements during a series of ten industry EXPOs. The organization needed to reduce booth floor space due to downsizing while maintaining an effective marketing and technology strategy. AMI was tasked with revamping the booth design and technology elements within a tight timeline, as construction was already 50% complete. The AMI project management team collaborated with the booth manufacturer to identify modifications that would allow for a dynamic booth experience without increasing the floor space. They incorporated plasma video monitors and modular iPad stands to gather consumer data. Despite the constraints, the organization achieved a 12% increase in leads generated at the EXPOs compared to the previous year. The client measures success through tracking in-store conversion rates of new clients who signed up during the expos, providing a comprehensive view of the effectiveness of the booth design and marketing strategy.