Online Live2Web Investigator Meeting Case Study

This case study outlines the implementation of the Online Live2Web Investigator Meeting program by a leading U.S. pharmaceutical firm during the late Phase 3 trials of an ophthalmic drug. The primary challenge faced was the need to reduce costs while effectively training investigators and improving patient recruitment despite reported side effects. The program successfully transitioned to a cost-effective Live2Web format, reaching 130 investigators within four weeks. Key focus areas included enhancing recruitment strategies by showcasing successful methodologies and ensuring continued trial progress. The program resulted in improved data accuracy, a 22% reduction in marketing costs, and quantifiable ROI through effective tracking of tradeshow metrics. The initiative, launched in 2012, has continued to impact sales positively, leading to a multi-year master service agreement awarded to AMI for ongoing collaboration. The case study emphasizes the importance of adapting meeting formats to meet regulatory compliance and support recruitment challenges in clinical trials.