High-Performance Turnkey System for Customer Lifetime Value Prediction

This research article presents a state-of-the-art customer lifetime value (CLV) prediction system developed by Amperity. It highlights the system's adaptability and performance across various retail brands, utilizing advanced modeling techniques to enhance marketing strategies and customer retention. Key contributions include the use of encodings for high-cardinality data, a multi-stage churn-CLV modeling framework, and an ensemble of generative and discriminative models, demonstrating superior