
Amperity
High-Performance Turnkey System for Customer Lifetime Value Prediction
Pages
24
Time to read
47 mins
Publication
Language
English

Pages
24
Time to read
47 mins
Publication
Language
English
This research article presents a state-of-the-art customer lifetime value (CLV) prediction system developed by Amperity. It highlights the system's adaptability and performance across various retail brands, utilizing advanced modeling techniques to enhance marketing strategies and customer retention. Key contributions include the use of encodings for high-cardinality data, a multi-stage churn-CLV modeling framework, and an ensemble of generative and discriminative models, demonstrating superior