Optimizely to Amplitude Migration Guide

This guide provides a detailed roadmap for migrating from Optimizely to Amplitude, outlining the necessary steps and resources to ensure a smooth transition. It begins by emphasizing the importance of aligning teams and defining migration objectives, which sets the foundation for successful implementation. The migration process is divided into three main steps: aligning teams, planning the migration, and instrumenting in Amplitude. Each step includes specific actions, such as building a migration team, determining migration scope and timelines, and identifying pilot projects. The guide also discusses the two migration paths available: full-service migration through Amplitude Professional Services or a self-service approach. Additionally, it highlights the support resources offered by Amplitude, including technical support, training, and community engagement, which are designed to assist teams throughout the migration process. By following this guide, organizations can effectively transition to Amplitude while minimizing risks and disruptions to their experimentation velocity.