Hi-Rez Studios Analytics Improvement Case Study

This case study details the analytics improvement initiative undertaken by Hi-Rez Studios, a rapidly growing video game developer. The document outlines the challenges faced by Hi-Rez due to their rapid growth and the limitations of their existing analytics tools. Hi-Rez migrated to a big data framework using Amazon Redshift, which increased their data availability but did not resolve their reporting issues. The solution involved a two-phase implementation of AnswerRocket, which included resolving data structure issues and connecting the software to their data within a short timeframe. The results demonstrated significant improvements in understanding customer behavior and game performance metrics, enabling Hi-Rez to make data-driven decisions. The case study highlights the impact of these insights on their game publishing strategy and overall business performance, showcasing the transformation of their analytics process and the recognition received through a TAG DS&A Innovation Award.