Sustainable Competitive Advantage with Augmented Analytics

This case study details the application of augmented analytics by a global snacks manufacturer to enhance decision-making processes. The data science team aimed to migrate insights from data experts to business users, facilitating answers to key questions in the consumer packaged goods (CPG) industry. By leveraging data science, natural language technology, and automation, the team democratized insights, enabling business users to ask simple questions and receive sophisticated answers. The study highlights two specific applications: forecasting COVID stimulus demand and generating holiday pricing recommendations. For the stimulus demand, the team utilized AnswerRocket’s Trend Skill to improve demand forecasts by evaluating various scenarios and adjusting key variables. In the holiday pricing scenario, the team received natural language pricing recommendations for perishable products, optimizing sell-through rates. This case study illustrates how augmented analytics can transform data utilization and enhance business strategies in a competitive market.