B2B Email Marketing Guidelines under UK Law

This document is a guide that outlines the key requirements and guidelines for business-to-business (B2B) email marketing under UK law, particularly focusing on the implementation of the ePrivacy Directive via the Privacy and Electronic Communications Regulations (PECR) and its intersection with UK GDPR. It details the legal framework established by PECR, which applies to marketing emails, texts, phone calls, and the use of cookies. The guide specifies who is covered under these regulations, distinguishing between corporate subscribers and individual subscribers, with the latter receiving stronger protections. It explains the consent requirements for sending marketing emails, including the necessity of clear identification of the sender, valid contact information, and opt-out mechanisms. Additionally, it discusses the obligations under UK GDPR when processing personal data in marketing contexts and highlights best practices for compliance, including maintaining suppression lists and documenting data collection processes. The guide also touches on the ongoing status of the ePrivacy Directive within the EU legal framework.