Telemarketing and Consent Compliance Guide for DACH

This guide outlines the necessary procedures for conducting telemarketing calls in Germany and Switzerland while ensuring compliance with GDPR regulations. It emphasizes the importance of obtaining explicit consent from all call participants before recording conversations. The guide details that implied consent is insufficient and that verbal consent must be documented. It also covers the requirements for follow-up emails, including the need for prior consent to send such communications. The document explains the rights of individuals under GDPR regarding their personal data, including the necessity of informing them about data collection purposes and storage duration. Additionally, it advises on the importance of maintaining clear workflows and using scripts during calls to ensure compliance and proper documentation. The guide concludes by highlighting the need for consent to be actively obtained each time a new prospect is added to a CRM database and the importance of erasing data once it is no longer necessary.