Touro University Recruitment and Admissions Transformation

This case study outlines the transformation of Touro University's recruitment and admissions processes through the implementation of Anthology Reach, a centralized application system integrated with a CRM. Established in 1970, Touro University has expanded to 35 colleges across four countries, serving a diverse population of 19,000 students. Prior to adopting Anthology Reach, Touro faced challenges with multiple application processes and numerous CRM platforms, leading to inefficiencies in managing recruitment efforts. The integration of Reach has streamlined data management, automated communications, and improved collaboration among departments. The system's customization capabilities have allowed Touro to adapt to the unique needs of its various colleges, enhancing the application experience for prospective students. The implementation process involved close collaboration with Anthology to ensure all requirements were met. Looking ahead, Touro University plans to leverage Reach's advanced CRM features for sophisticated lead nurturing and data analysis, further enhancing its admissions strategies.