Total Economic Impact Study of Snowflake AI Data Cloud

This document is a Total Economic Impact™ study conducted by Forrester Consulting, commissioned by Snowflake, to evaluate the financial impact of the Snowflake AI Data Cloud on organizations. The study outlines the potential return on investment (ROI) that enterprises may achieve by implementing this cloud solution. It details the customer journey and analyzes both the benefits and costs associated with the deployment of the Snowflake AI Data Cloud. Key findings include a projected ROI of 354% and a net present value (NPV) of $19.45 million over three years for a composite organization. The study highlights various quantified benefits such as increased incremental revenue, improved operating margins, enhanced productivity for data professionals, and significant cost savings from reduced infrastructure management. Additionally, it discusses unquantified benefits like improved business continuity and enhanced employee satisfaction. Overall, the findings suggest that the Snowflake AI Data Cloud can drive substantial financial benefits and operational efficiencies for organizations.