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AppInstitute
Overview
AppInstitute is a UK-based company established in 2011, operating within the Business Services sector, specifically in Custom Software and IT Services. With a workforce of 11 to 50 employees, the company focuses on providing solutions that assist businesses in enhancing their digital presence. AppInstitute has published a guide titled "Social Media Guide," which emphasizes the significance of social media for businesses in the contemporary digital landscape. The guide outlines the necessity for companies to establish a social media presence, akin to the earlier imperative of having a website. It addresses the challenges small business owners face when navigating various social media platforms and offers strategic advice on defining goals and measuring success in social media marketing. The document serves as an introductory resource aimed at helping businesses leverage social media for brand awareness, customer engagement, and marketing objectives. Overall, AppInstitute's expertise lies in facilitating businesses' adaptation to digital trends, particularly in social media engagement strategies.