Applied Innovation Solutions for Print and Marketing

This case study outlines how Applied Innovation assisted MAD Creative Concepts, a graphic design and marketing firm, in addressing significant challenges related to aging print equipment. The firm faced issues with downtime, which directly impacted revenue, as maintaining older machines became increasingly difficult and costly. To resolve these challenges, Applied Innovation provided a high-volume Ricoh color production printer along with a comprehensive service agreement that included unlimited toner, parts, and labor. This arrangement aimed to ensure continuous operations and enhance profitability. Additionally, the partnership included a two-hour emergency response time for service technicians, typically arriving in under an hour. MAD Creative Concepts was also able to stock emergency toner for unexpected projects, which further streamlined their maintenance and support processes. The solutions implemented resulted in reduced downtime, increased operational efficiency, and improved profitability for the marketing firm.