Appnext

Overview

Appnext is an Israel-based company founded in 2012 that operates within the Business Services industry, specifically focusing on advertising and marketing. The company specializes in mobile advertising solutions, connecting advertisers with engaged users through its advanced platform. A recent case study highlights Appnext's collaboration with Nestlé for the NE’APP loyalty application, designed to enhance customer engagement for the NESCAFÉ 3in1 product in Turkey, a significant market for the brand. The app incentivizes users to participate by entering codes from NESCAFÉ products to earn rewards, thereby fostering brand loyalty and increasing user registrations. Appnext's role in this partnership involved providing innovative marketing strategies to navigate the competitive app landscape in Turkey, aiming to boost consumer awareness and retention. With a workforce of 51 to 200 employees, Appnext continues to contribute to the advertising and marketing sector by leveraging technology to facilitate effective consumer engagement and brand promotion.

Industry