Apty is a software company based in the United States, founded in 2018, that focuses on digital adoption solutions. With an employee count ranging from 51 to 200, the company aims to address the complexities associated with enterprise software deployment and user adoption. Apty's published content highlights the significant hidden costs of digital transformation, emphasizing that the expenses related to software do not cease upon rollout. Their field guide discusses how ongoing training, support, and content creation can lead to substantial recurring costs, often ranging from $400,000 to over $700,000 annually for mid-sized rollouts. The guide stresses that true value from software is realized only when users engage with it effectively and consistently, indicating that operational inefficiencies can arise from inadequate user adoption. Apty's expertise lies in identifying and mitigating these hidden costs, thereby enhancing the overall effectiveness of enterprise software solutions.