Honey Fraud Prevention Case Study with Arkose Labs

This case study details the collaboration between Honey, a subsidiary of PayPal, and Arkose Labs to enhance fraud prevention on Honey's digital platform. Honey, which provides coupon application services and other money-saving tools to consumers, aimed to proactively combat fraud attacks while maintaining a seamless user experience. The document outlines the specific challenges faced by Honey, including the risk of account takeover (ATO) attacks and fraudulent account creation. Arkose Labs implemented advanced machine learning and data analytics to classify traffic in real-time, effectively deterring fraudsters. The results included the elimination of bot attacks, increased good user throughput, and enhanced protection for user accounts. The case study emphasizes the importance of balancing fraud prevention with user experience, showcasing how Arkose Labs' solutions allowed Honey to protect its users without compromising the digital experience. Additionally, it highlights the ongoing partnership between the two companies in monitoring and addressing evolving threats.