Bertelsmann Collaboration Platform Case Study

This case study details the development and implementation of the Bertelsmann Collaboration Platform (BCP), launched in 2021. The BCP aims to facilitate knowledge sharing and collaboration among employees across various locations through hybrid events and interactive communities. The platform integrates several applications, including event calendars, blogs, and an API marketplace, allowing users to create and share content. The case study outlines the initial situation, vision, and solution provided by the BCP, highlighting the role of Arvato Systems Alive in managing events. It also presents the customer benefits achieved, such as an increase in user engagement from 1,500 to approximately 6,000 registered users by fall 2023. The BCP has successfully hosted significant events like the Tech & Data Summit and GenAI Summit, showcasing the platform's capabilities in live streaming and content management while ensuring data security through Microsoft Azure. The case study emphasizes the ongoing nature of the BCP as a tool for internal communication and collaboration.