Chefkoch Academy Live Cooking Event Case Study

This case study outlines the implementation of a live cooking event by Chefkoch, Europe's largest food platform, in collaboration with Arvato Systems. The event aimed to promote the new Chefkoch PLUS premium subscription and engage the community through direct interaction. The Chefkoch Academy is set to provide educational video tutorials on cooking, enhancing the platform's offerings. The event utilized the Arvato Systems Alive platform, which facilitated the hybrid and digital event, ensuring high-quality live streaming and participant management. The preparation phase included creating a registration page and conducting a mailing campaign to inform participants about the event details. The live stream featured a moderated chat for real-time interaction, and recordings were made available in the media library for those who missed the event. The successful execution led to plans for expanding the Academy and hosting more live cooking events in the future.