Customer Reference Program Overview

This document is a guide that outlines the customer reference program at Arvato Systems. It details how the company seeks to build trust with potential clients by showcasing successful projects through testimonials and case studies. The guide explains the various methods of presenting references, including the use of customer names, logos, project descriptions, and public relations activities. It emphasizes the added value for both Arvato Systems and the reference customers, highlighting benefits such as increased brand awareness and the opportunity to demonstrate expertise. The document also describes the process for creating reference videos, detailing the collaborative approach taken with clients to ensure their involvement in the production. Furthermore, it outlines the digital distribution channels used for promoting reference projects, including the corporate website and social media platforms. The guide concludes by discussing internal communication strategies that keep employees informed about project successes and customer experiences.