Apple Advertising Guidelines for Mainland China

This document is a guide that outlines the advertising guidelines for Apple in mainland China. It provides detailed information on the processes and requirements that customers must follow to advertise effectively within this region. The guidelines emphasize the importance of compliance with local laws and regulations, stating that adherence to these guidelines does not guarantee legal compliance. The document specifies various requirements for business organizations, advertising agencies, and noncorporate entities, including the need to submit specific licenses and agreements for approval. Additionally, it details the types of content that may be restricted or prohibited from advertising, such as gambling, pharmaceuticals, and certain lifestyle services. The guidelines also include age restrictions for specific categories of content and outline the necessary qualifications for ad content based on its type. Overall, the document serves as a comprehensive resource for advertisers looking to navigate the complexities of advertising in mainland China.