AM General SAP Sales Cloud Implementation Case Study

This case study details AM General's initiative to enhance its sales and service operations through the implementation of SAP Sales and Service Cloud. The document outlines the challenges faced by AM General, including the absence of an integrated CRM solution, which affected their ability to manage customer interactions effectively. To address this, AM General conducted a formal RFP process and selected SAP Sales and Service Cloud after evaluating various platforms. The implementation, led by ASAR Digital, focused on several key capabilities such as account and contact management, lead management, and opportunity management. The integration with SAP S/4HANA was crucial for seamless customer master replication. The results of this implementation included enhanced accessibility to customer records, improved response times to queries, and better collaboration with partners. Overall, the project significantly advanced AM General's digital transformation and positioned the company for future growth in its global operations.