Calumet Specialty Products SAP Sales Cloud Implementation

This case study outlines the implementation of SAP Sales Cloud at Calumet Specialty Products Partners, L.P., a manufacturer of specialty hydrocarbon products. The company faced challenges with outdated sales processes, relying on traditional methods for managing customer information. The primary objectives for implementing SAP Sales Cloud included digitizing and streamlining the sales process, enhancing customer management, reducing the sales cycle, and improving customer satisfaction. Calumet selected SAP Sales Cloud after evaluating various CRM applications and partnered with ASAR Digital for implementation. Key capabilities implemented included account and contact management, lead management, task and activity management, opportunity management, and real-time reporting through dashboards. The transition from traditional notebook-based management to a digital solution improved sales efficiency, reduced the sales cycle, and increased the opportunity close rate. Overall, the implementation resulted in enhanced customer relations and satisfaction, marking a significant advancement in Calumet's sales operations.