Bankers Trust Signage Rebranding Project

This document is a case study detailing the rebranding project undertaken by Bankers Trust, a family bank based in Des Moines, which encompasses 18 locations from Phoenix, Arizona to Central Iowa. The objective of the project was to implement a new Brand ID that required a comprehensive rebranding of all locations, including the replacement of interior and exterior signs with efficient LED options. ASI was tasked with conducting a complete sign audit to document and analyze existing signage at each location. The project had a strict timeline of eight months and included the transition of electronic message boards to Watchfire units for centralized messaging control. The case study outlines the design, fabrication, and installation processes involved in creating custom signage solutions that adhered to the new branding guidelines provided by Bankers Trust. The project involved evaluating various sign structures and replacing outdated lighting with energy-efficient alternatives to enhance durability and reduce maintenance needs.