Updating Brand Identity and Signage for Medical Center

This document is a case study detailing the updates made to the brand identity and signage at Broadlawns Medical Center. The medical center, which serves Polk County residents, recognized the need to enhance its aging facilities and campus organization. In response, the architectural and engineering firm Shive-Hattery developed a master plan that involved a multi-phase addition and renovation construction solution. Key project phases include infrastructure updates, a new emergency department, a walk-in clinic, and a new medical office building. The renovation necessitated a comprehensive wayfinding plan and architectural signage solution to assist patients, visitors, and staff in navigating the campus. ASI was selected to provide this signage solution, which features bilingual messaging, custom exterior and interior signage, and a donor recognition wall. The exterior signage integrates the Broadlawns brand and includes various types of signs to facilitate wayfinding throughout the medical campus.