Campbell Clinic Orthopaedics Reputation Management Case Study

This case study details the collaboration between Campbell Clinic Orthopaedics and rater8, aimed at enhancing the clinic's online reputation. Founded in 1909 and based in Memphis, Tennessee, Campbell Clinic faced challenges with their previous reputation management vendor, which failed to meet their specific healthcare needs. The clinic's online reviews did not accurately reflect their real-world reputation, leading to unoptimized provider listings. By partnering with rater8, a healthcare-specific solution, Campbell Clinic implemented a fully automated online review builder integrated with their EMR system. This allowed for real-time patient feedback through text or email after visits. The results were significant, with a 443% increase in patient reviews, an average of 145 reviews per physician, and an 84% increase in Google listings views. The case study highlights how these efforts improved the clinic's online presence, enabling them to compete effectively in their market.