State of AI Adoption in North America 2024

This report presents the findings from two surveys conducted in November 2023 regarding the state of artificial intelligence (AI) adoption in IT organizations across North America. The surveys gathered insights from 250 IT professionals and 750 end-users, focusing on their experiences and perceptions of AI. The data indicates that a significant portion of IT organizations are still in the early stages of AI adoption, with 58% of IT respondents reporting they are in planning, early exploration, or pilot project phases. Notably, 75% of end-users are already utilizing free AI tools like ChatGPT to enhance productivity. The report outlines the most common use cases for AI, which include creative ideation, email drafting, and content creation. It also identifies key barriers to adoption, such as customer data security and additional costs. The report concludes with insights into the perceived benefits of AI, including improved data analytics and employee experience, and highlights areas where AI should not be applied, such as ethical decision-making.