Summary
This report presents an analysis of consumer trends for grocery brands and retailers in the United States as they prepare for 2025. It examines changes in shopper habits and behaviors over several years, particularly in the context of the post-Covid landscape. The report is based on a survey of 2,000 nationally representative working-age US consumers conducted in August 2024, with data benchmarked against previous years. Key findings include a resurgence in online grocery shopping, with 62.2% of consumers purchasing groceries online, and a notable increase in the number of consumers spending over $100 weekly on groceries. Additionally, the report highlights a decline in thrifty shopping behaviors and a growing loyalty towards Walmart as a preferred supermarket. The document also discusses shifts in dietary preferences, with an increase in meat consumption and a decline in interest in plant-based products. Overall, the report provides essential insights for F&B brands and retailers regarding consumer behavior and market trends.
