2025 CFO Pulse Survey on Technological Innovation

The document is a report detailing the findings of Avalara's 2025 CFO Pulse Survey, which examines the evolving role of Chief Financial Officers (CFOs) in the context of technological innovation and a volatile business landscape. The survey, conducted with 500 CFOs across the United States and the United Kingdom, reveals that CFOs are increasingly expected to transition from traditional financial stewardship to strategic leadership roles. The report outlines the challenges CFOs face, including inflation, regulatory scrutiny, and the rapid advancement of technology. It highlights a mixed sentiment among CFOs regarding their readiness to adopt artificial intelligence (AI) tools, with many expressing both confidence in their strategic vision and concerns about the risks associated with technology adoption. The findings indicate that while some CFOs embrace AI as a means to enhance their organizations' resilience and growth, others remain hesitant due to uncertainties about team capabilities and the overall economic environment. The report emphasizes the importance of digital transformation in finance and the need for CFOs to adapt to these changes to remain competitive.