Mercedes-Benz Digital Solutions for Fair Pricing

This case study outlines how Mercedes-Benz implemented innovative digital solutions to standardize pricing and enhance customer experiences in automotive retail. The document details the business situation where multiple legacy systems complicated vehicle sales and pricing, leading to inefficiencies and inconsistent pricing across regions. To address these challenges, Mercedes-Benz partnered with Avanade to deploy Microsoft Dynamics 365 applications, including the Pricing Engine (P.EN) and Fleet Database (FDB). These solutions streamline sales processes by providing a consistent pricing structure and improved visibility for sales managers. The case study presents the results of this implementation, highlighting increased transparency, mobility, and speed in sales operations. It emphasizes how the new system allows for better decision-making and enhances both employee and customer experiences by ensuring fair and uniform pricing. The document concludes with an overview of Mercedes-Benz's strategic goals and the impact of these digital solutions on their competitive edge in the market.