Avetta is a software company based in the United States, specializing in supply chain management solutions. Founded in 2003, the company employs between 501 and 1,000 individuals and reported significant revenue figures. Avetta's expertise is reflected in its focus on enhancing safety culture within organizations, as demonstrated in its published whitepaper titled "Four Strategies for Building a Strong Safety Culture." This document outlines strategies for fostering a robust safety culture, emphasizing the importance of good faith and trust between management and employees. It highlights that a strong safety culture is a critical predictor of operational resilience and performance, particularly in complex, multinational environments. The whitepaper provides actionable steps for safety leaders to measure and promote safety within their organizations, advocating for safety to be integrated into everyday conversations and practices. Avetta positions itself as an intelligent risk management platform that supports organizations in navigating the complexities of modern supply chains while maintaining compliance and safety standards.