Successful Program Checklist for Affiliate Marketing

This document is a guide that outlines essential tasks and best practices for managing an affiliate marketing program effectively. It begins by detailing the importance of uploading promotions into the My Offers tool, which allows affiliates to have ongoing offers to promote. The guide emphasizes inviting relevant publishers from the Publisher Directory and utilizing algorithmic recommendations to identify suitable affiliates. It also highlights the necessity of uploading a product feed to provide essential product details to publishers. Additionally, the guide suggests implementing a welcoming introduction for new publishers and understanding best practice guidelines to align with industry standards. Weekly housekeeping tasks are also covered, including managing publisher approvals, validating pending commissions, and monitoring sales levels. Regular communication with publishers is emphasized as a key component for maintaining successful relationships and keeping them informed about promotions and updates.