AXA XL Target Market Statement for Sports and Leisure Insurance

This document is a Target Market Statement for AXA XL's Sports and Leisure insurance product. It outlines the identified target market and the expected distribution strategy for the insurance offerings. The product is designed for individual coaches and amateur sports clubs with an annual turnover below £250,000, as well as small and medium-sized businesses needing specialty insurance cover. The document specifies the features and optional covers associated with the product, including public liability, employers' liability, professional indemnity, and personal accident coverage. It also details exclusions and the conditions under which the product is not appropriate. Additionally, the statement discusses the distribution methods, emphasizing the importance of ensuring fair value for customers and compliance with FCA regulations. The governance process for product design and review is also described, highlighting the annual assessment of product suitability for the target market.