FIBA's Consent Management Strategy for Audience Engagement

This white paper details FIBA's strategic approach to consent management as a means to enhance audience growth and brand perception. After adopting Consent Mode v2 and the Transparency and Consent Framework (TCF), FIBA achieved a consent rate exceeding 90% and a notable 10-point increase in opt-in rates. The document outlines FIBA's objectives in digital transformation, emphasizing the importance of engaging a global audience of over three billion fans while navigating complex privacy regulations across different jurisdictions. It discusses the challenges posed by varying consent philosophies, particularly the opt-in requirements of the GDPR in Europe versus the opt-out model prevalent in the United States. Additionally, the paper highlights the integration of consent management platforms tailored to FIBA's digital ecosystem and the significance of maintaining compliance without compromising user experience. The insights provided reflect FIBA's commitment to balancing regulatory obligations with the need for effective audience engagement and monetization strategies.