Backupify is a company based in the United States that specializes in data protection solutions for cloud-based applications, particularly focusing on Microsoft 365. Founded in 2008, Backupify operates within the Business Services industry, specifically in custom software and IT services. The company addresses critical data protection needs, highlighting the limitations of SaaS providers like Microsoft 365, which, while secure, do not cover all data loss scenarios. Backupify’s published content emphasizes the importance of understanding data protection blind spots associated with cloud services, including risks from human error, malicious activities, and compliance challenges. Their materials, such as guides and infographics, explore the necessity of having dedicated backup solutions to ensure comprehensive data recovery capabilities that go beyond the basic retention policies offered by Microsoft 365. The company aims to equip organizations with the knowledge to manage their data security effectively, thereby mitigating potential threats and ensuring compliance with legal requirements. With a workforce of 501 to 1,000 employees, Backupify reported a revenue of approximately $127.58 million.