China's Singles Day 2023 Consumer Spending Trends

This research article explores the challenges and strategies for retailers during China's Singles Day 2023 amid economic slowdowns. It highlights the shift towards value-conscious shopping and the growing importance of livestreamed e-commerce as a tool for engagement and sales. Insights from a survey of 3,000 Chinese shoppers reveal spending intentions and the impact of demographic factors on consumer behavior, providing actionable strategies for retailers to thrive in a competitive landscape.