Summary
This document is a client success story detailing the collaboration between HarborOne Bank and Baker Hill Solutions. The objective of the partnership was to enhance profitability by focusing on existing customers rather than acquiring new ones. The challenge faced by HarborOne was the need for deposit funding, which they addressed by utilizing Baker Hill's NextGen® Analytics and Marketing solutions. The program involved executing targeted marketing campaigns to retain and grow relationships with key customers, leveraging existing data for opportunity assessments. The results showed significant engagement, with over 4.9 million targeted digital ad impressions and 9,488 unique clicks. Additionally, the program led to a 3% increase in retention rates among contacted households. The partnership has evolved to include advanced customer relationship management strategies, enabling HarborOne to proactively identify potential customer attrition. The ongoing collaboration aims to build long-term customer relationships through data-driven insights and marketing strategies.
