Summary
This document is a planning calendar designed for businesses to organize important dates, tasks, and deadlines in preparation for the holiday shopping season, specifically focusing on Black Friday. It outlines key activities to be undertaken in October, November, and December. In October, businesses are encouraged to send early bird offers, register communication numbers, ensure a seamless customer journey, and plan sales and offers. The calendar also suggests utilizing multiple channels to grow subscriber lists and reviewing text messages for compliance and accuracy. In November, it emphasizes the importance of sending early bird deals, securing approvals for sales messages, and maintaining subscriber growth. The December section highlights the continuation of sales and promotions, shipping deadlines for holiday deliveries, and reflections on the previous year’s performance. The calendar serves as a comprehensive guide to maximize engagement and sales during the holiday season.
