2025 Banking Landscape Executive Report

This executive report outlines the anticipated banking landscape for 2025, focusing on the challenges and opportunities that banks and credit unions will face. It details the findings from the ProSight Banking Outlook, which surveyed industry leaders and consumers regarding deposit growth and customer acquisition strategies. The report emphasizes that acquiring new customers and growing quality deposits are the top business challenges for the upcoming year. It discusses the importance of operational efficiency and technology integration as key priorities for financial institutions. Additionally, it highlights the evolving regulatory environment and the need for compliance teams to be engaged early in marketing strategies. The report notes that younger generations, particularly Gen Z and Millennials, are expected to have excess cash, which presents both opportunities and competition for banks. The document concludes with insights on the competitive landscape, including the impact of digital-first challengers and the strategies banks may employ to attract deposits.