2026 Banking Outlook Executive Report

This executive report presents the findings from the ProSight Banking Outlook: 2026 Trends survey, which examines the expectations of banks and consumers regarding deposit growth and customer acquisition in the upcoming year. The report indicates that banks anticipate an increase in deposits as they enhance digital services and combat rising fraud. Despite this optimism, consumer confidence in personal financial situations is declining, with many citing inflation and housing costs as significant concerns. The survey reveals generational differences in attitudes towards banking, with younger consumers showing a preference for lower fees and higher deposit rates. Additionally, the report discusses the importance of leveraging artificial intelligence in banking operations to improve customer relationships and fraud prevention. It emphasizes the need for banks to adapt their strategies to meet changing consumer preferences and the competitive landscape. The report concludes by highlighting the challenges and opportunities that lie ahead for financial institutions in 2026.