Trends in Alcohol Consumption Among Younger Generations

This report examines the changing patterns of alcohol consumption in the United States, particularly among younger generations. It highlights a significant decline in alcohol spending as a share of household budgets, attributed to reduced consumption rather than price changes. Bank of America card data indicates that while spending at liquor stores is decreasing, spending at bars is on the rise, suggesting a shift in social behavior. The report notes that younger individuals, particularly those aged 21-34, are drinking less and opting for healthier lifestyles, with increased spending on fitness activities. Additionally, the report discusses the phenomenon of 'Dry January' and emerging trends like 'Dry December,' indicating a growing preference for moderation over abstinence. The data reveals that binge drinking rates among younger adults have dropped significantly over the past decade, reflecting a broader cultural shift towards health-conscious choices. This analysis is supported by various exhibits that illustrate spending patterns and demographic changes in alcohol consumption.