Understanding Modern Philanthropy Trends

This report presents research on the giving behaviors of high-net-worth individuals (HNWIs) in the UK, highlighting the rising significance of philanthropy among this demographic. It aims to address the lack of clarity surrounding the motivations and scale of their contributions. The research reveals that HNWIs donated an estimated £11.3 billion in 2024, emphasizing their engagement with civil society beyond financial contributions, including time and expertise. The report identifies key trends, such as increased intentionality in giving, a shift towards collaborative approaches, and a desire for transparency regarding impact. Additionally, it discusses the barriers HNWIs face, including confidence in understanding charity operations and access to clear impact data. The report also outlines the characteristics of the modern philanthropist, noting that giving is closely linked to personal milestones and financial readiness. By providing insights into these dynamics, the research aims to foster stronger relationships between charities and their supporters, as well as guide advisers in their philanthropic strategies.