Tourism Board Media Activation Strategy

This case study outlines how a premium tourism board implemented a data-driven media activation strategy to enhance year-round tourism. The organization faced challenges in reaching high-value travelers while managing cost-efficient media spend. To address these challenges, the tourism board engaged media operations and marketing experts to develop a sophisticated strategy. The solution involved AI-powered optimization and automation, which included automated bidding strategies and real-time performance monitoring to ensure cost-efficient conversions. Strategic audience targeting focused on high-intent visitors while excluding local audiences, thus engaging adventure seekers and family travelers. The campaign utilized a multi-channel media activation approach, incorporating display retargeting and premium video placements to maximize reach and engagement. The results of this initiative included a 24% higher video completion rate, a 53% lower cost per acquisition for display ads, a 2% increase in lodging tax collections year-over-year, and a 13% growth in inbound travelers, indicating significant tourism success for the region.