Frameworks for Understanding Personalisation in Media

This white paper presents frameworks for understanding personalisation within the context of broadcast media and public service content. It begins by examining the motivations for personalising media, which may vary among different service providers. The paper defines key terms related to personalisation and discusses accessibility as a critical aspect, including relevant legal frameworks. It highlights the complexities of personalisation in group settings and introduces philosophical frameworks to differentiate various dimensions of personalisation. Additionally, it addresses issues related to user data categorisation, control, and transparency. The paper also reviews current practices in broadcasting, detailing how content is adapted based on factors such as location and time. It concludes by exploring potential types of personalisation at both service and content levels, illustrated with examples from BBC R&D and other sources. This document is part of the AI4ME project's output focused on personalised media experiences.