Driving Microsoft Fabric Adoption in SMBs

This document is a report detailing the collaborative efforts between BCN, Microsoft, and Arrow to enhance Microsoft Fabric adoption among small and medium-sized businesses (SMBs). It outlines the activities conducted, including a dedicated call-out day aimed at generating a pipeline for data modernization. The report highlights the challenges faced by target customers, who often relied on manual reporting processes involving Excel and disconnected data sources. The campaign focused on organizations with complex data needs, emphasizing the importance of modernizing reporting and decision-making. The assessment model employed helped identify customer pain points and quick wins, showcasing the potential benefits of Microsoft Fabric and Power BI. The report also discusses the commercial impact, noting the successful booking of 24 data assessments and the signing of four Fabric proof of value (POV) orders worth $60,000. Overall, the document presents an effective engagement model and strategic impact that supports ongoing collaboration and opportunity identification.