2025 Yes& Connect360 Annual PSA Director Survey

This document is the 2025 Yes& Connect360 Annual PSA Director Survey, which outlines key trends in public service announcements (PSAs) relevant to nonprofit organizations. The survey identifies six significant trends that nonprofits should understand to optimize their outreach efforts. It highlights the increasing availability of PSA airtime, with many directors reporting fewer submissions, thus providing nonprofits a greater opportunity to secure placements. The survey also discusses the seasonal patterns of PSA availability, indicating that January and summer months are optimal for airing. Additionally, it notes a shift in thematic preferences among PSA directors, with a growing openness to diverse topics. The document emphasizes the importance of high-quality production and authentic storytelling in PSAs, advocating for clear messaging that resonates emotionally with audiences. Overall, the survey serves as a valuable resource for nonprofits aiming to enhance their media strategies and maximize the impact of their PSAs.