Calligaris CRM Solution Development Case Study

This case study details the collaboration between Calligaris S.p.A. and beanTech in the development of a comprehensive Customer Relationship Management (CRM) solution. Calligaris, a leader in the high-end furniture sector, recognized the need to update its existing CRM system to enhance its functionalities and extend its user base. The study outlines how beanTech proposed a solution based on Microsoft Dynamics 365 for Customer Engagement, focusing on improving user experience, performance, and navigability. The project aimed to centralize customer-related information, facilitating better interaction and relationship management. Key features of the new CRM include management of B2C and B2B customer data, integration with marketing automation tools like ClickDimensions, and streamlined after-sales processes. The implementation of this updated CRM has enabled Calligaris to adopt an omnichannel approach, enhancing their ability to understand customer needs and improve overall efficiency in managing information flows across various business functions.