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Betterment
Overview
Betterment is a financial services company based in the United States, specializing in investment management. Founded in 2009, the company has grown to employ between 501 and 1,000 individuals and reported revenue of approximately $274 million. Betterment focuses on providing investment solutions that aim to help individuals optimize their financial outcomes. The company's published document, "Mind the Gap 2024," presents an analysis of investor return gaps in U.S. mutual funds and exchange-traded funds over a ten-year period ending December 31, 2023. The report highlights that the average dollar invested in these funds earned an annual return of 6.3%, which was 1.1% lower than the average total return due to timing issues related to investor purchases and sales. The findings indicate that investors often struggle with market volatility, particularly during turbulent periods, which can affect their overall returns. Betterment's insights into investor behavior and fund performance reflect its commitment to enhancing investment strategies for its clients.