Potential of Travel eSIMs for Mobile Operators

This document is a Proximus Global Predictive Insights report that examines the potential of travel eSIM technology for mobile operators and consumer brands. The report is based on a survey conducted by YouGov, which included over 6,500 adults from the US, UK, and China. It highlights a significant gap in consumer awareness regarding eSIM technology, with only 33% of respondents aware of what an eSIM is. However, once informed about its benefits, 49% expressed interest in eSIM-enabled services, indicating a strong market opportunity. The report details geographic differences in awareness and interest, with higher enthusiasm noted in the UK and China. It outlines the potential for mobile operators to diversify their offerings and for retailers to leverage customer loyalty to expand into eSIM offerings. The findings suggest that businesses can enhance customer satisfaction and operational efficiencies by adopting eSIM technology, which is projected to grow significantly in the coming years.