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BigCommerce
Overview
BigCommerce is a software company based in the United States, specializing in enterprise resource planning (ERP) software and e-commerce solutions. Founded in 2009, the company has grown to employ between 1,001 and 5,000 individuals and reported revenue of approximately $334 million. BigCommerce focuses on providing technology services that facilitate online sales for both direct-to-consumer (DTC) and business-to-business (B2B) markets. A key aspect of their offerings is the optimization of the checkout experience for online merchants. Their published guide on creating a customer-first checkout experience emphasizes the importance of a streamlined, secure, and customer-centric checkout process. It outlines best practices such as mobile optimization, guest checkout options, and the integration of various payment methods, including digital wallets and buy now, pay later (BNPL) solutions. Additionally, the guide discusses the significance of account creation for B2B businesses, highlighting its role in enhancing customer engagement and simplifying the purchasing process. Overall, BigCommerce aims to support merchants in improving their online sales through effective checkout strategies.