2025 State of Events and Industry Benchmarks

This report provides a comprehensive analysis of the state of events and industry benchmarks for 2025, drawing on data from a survey conducted in November 2024 with over 1,500 B2B event organizers and attendees. The findings indicate a significant growth trend in the events industry, with 53% of organizers expecting increased budgets and 66% planning to host more events in 2025. It also highlights the rising attendance rates, as 57% of organizers reported growth in their in-person conferences, summits, and conventions over the past year. The survey reveals that 78% of organizers view in-person events as their most impactful marketing channel, while 70% struggle with proving event ROI. Additionally, the report examines modern attendee expectations, including the demand for innovative technology and immersive experiences during events. It underscores the importance of aligning various event formats under a unified strategy to enhance community building and engagement. The methodology section outlines the demographic details of survey respondents.