Case Study on CMP's Event Technology Transformation

This case study details the collaboration between Customer Management Practice (CMP) and Bizzabo to enhance event technology through the deployment of Klik SmartBadge™ at the Customer Contact Week 2024 event series. CMP, a market intelligence firm, faced challenges with its previous fragmented event tech stack, which led to integration issues and operational inefficiencies. After experiencing significant problems with their agenda solution, CMP sought a more cohesive technology platform. They initiated a partnership with Bizzabo, which provided an all-in-one event software solution. The successful implementation of Klik SmartBadge™ resulted in a 315% increase in exhibitor leads compared to the previous system. The case study outlines how the new technology streamlined attendee check-in, improved networking experiences, and created new revenue opportunities. CMP plans to expand the use of Klik at future events, demonstrating a commitment to modernizing their event management processes and enhancing attendee engagement.